



@AVT
mATRIX SALES OFFICE
MALASIA
2014
This Project was in Malaysia. Property Development was blooming in Malaysia. One of the biggest developer invited us to design the showroom and sales office for their new development. We learnt from the client that the logo was organic shape and like elephant would bring them fortune. To align with client's core value, we designed with an organic approach, meaning the organic growth of their property development. We considered strategies for the day and night attraction.
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The G/F was a huge lobby while the client adopted part of it as showroom. In day time, there were graphic promotion banners that would attract the eye and protential customers. With orgnaic curves and models on oval stand leading the way for customers to understand the developments. At night time, 3D screen with 3D projection images were shown at light, while the banners allow passersby to see through the showroom as marketing purpose.
Orgainic idea followed into 1/F Office area where we would like to create organic office environment for the officers.